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First Impressions

Adidas-Dry-Joint-Plate-Urban-Cement-1 - LR

In the world of architecture and design, entryways are more than just facades—they are the first impression, the gateway that invites customers into a brand’s world. Contextual metal portals offer a powerful way to craft that narrative and evoke emotions, transforming and defining the emotive experience inside.

By thoughtfully integrating with their surroundings and embodying a brand’s essence, portals shape the emotional landscape of retail spaces, leaving a lasting impression of the corporate identity.

Kendall Bronco Club

Our metal portals transcend aesthetics and design elements, allowing designers to become storytellers. In retail spaces, the material, finish, and design of a metal portal can be tailored to express a corporation’s identity in a visually compelling way. For Bronco, the use of Rustic Timber showcases the ruggedness, while Brooklyn Steel highlights the modernity of the brand.

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Amaffi

By aligning the entryway’s aesthetic with the brand’s story, designers can create a strong, emotional connection with customers before they even step inside. Sleek, polished metals can communicate luxury and sophistication. The luxurious brass material sets the tone for the Art Deco inspired design, offering a feeling of decadence that continues to the interior.

Amaffi - Exterior cladding - Relic - LR (2)

Google HQ

Metal storefronts can be customized to reflect the unique character of their surroundings, seamlessly integrating into the landscape like at the new Google HQ at St John’s terminal in NYC.  Whether it’s blending with historic architecture or standing out in a modern urban landscape, the use of metal allows for a versatile design that resonates with the local context.

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Macy’s 

By thoughtfully integrating with their surroundings and embodying a brand’s essence, they shape the emotional landscape of retail spaces, leaving a lasting impression on all who pass by. For Macy’s, the material is dynamic in tone, appearing lighter and almost orange like in direct light while offering rich and textured brick-red tones in indirect light

Macy's Brooklyn - Exterior Cladding - Prismatic Spritz (10)